Sony Artisan of Imagery Matthew Jordan Smith is teaming up with APA New York Chapter Rep and photographer Tony Gale to present Photo Assistant Basic Training, developed and offered for years by APA Los Angeles.

Get a major head start on a career in the photo industry.

With panel discussions, equipment demonstrations from industry experts, and hands-on training, attendees will come away with the essential knowledge and confidence to build your own Pro Assistant reputation. Acquire a comprehensive understanding of professional assisting behavioral guidelines, including contemporary set-etiquette, and discover how this valuable training will get you more call-backs – more repeat clients, more work.

Master Assisting Professionalism. Get booked solid.

Day One

Kicks off with the popular “Assistant Panel” featuring Tony Gale as moderator, Matthew Jordan Smith, Chris Pinel, Kayla Lindquist, & Dave Gallagher. Get real world answers to all questions from the attendees. Following the panel discussion will be exciting live software and equipment demonstrations with industry reps from Sony, Profoto, and Adobe. Learn from the pros. Industry reps will be on hand to answer all your questions.

Day Two

Full on, hands-on workshops with much of the gear an assistant will most likely encounter on the majority of professional photo shoots. Many aspects of assisting will be explained in great detail, i.e. strobes, hot lights, flags, scrims, set etiquette, the assistant kit, tips on getting work, billing, and how to deal with the dreaded cancellation. Following classroom discussion and demonstrations, participants will work along side the Pro Photographers to discover crucial pro assisting skills.

Separate registration for each day, required.

9:00 am – 5:00 pm each day

Day 1 – APA Members Free, Non-members $40

Day 2 – APA Members $40, Non-members $80


View the Get More Work: Photo Assistant Basic Training Video from the APA Los Angeles Event, April 30 – May 1, 2011


All attendees are entitled to enter a special raffle for:

1.    One SONY NEX-5 Camera (MSRP $699.99)
2.    Two copies of Adobe Photoshop Lightroom 3 (MSRP $299.99 each)
3.    Four Lowepro DSLR Video Fastpack 250 AW (MSRP $149.99 each)

Must be present to win; one prize per winner, one drawing each day.

Sponsored by: